| Course Name | Principles of Public Relations |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| PRA 206 | Spring | 3 | 0 | 3 | 5 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Required | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The purpose of the course is to introduce students with basic concepts, principles, tools, theories and techniques of public relations. Evolution of public relations will be discussed from a historical perspective in general. Students will be equipped with several case studies about functions of public relations, and campaigns. |
| Learning Outcomes | The students who succeeded in this course;
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| Course Description | In this course, students are introduced to; definitions of public relations, the significance of public relations in the industry, historical development of public relations, public relations theories, public relations as management function, public opinion, publics, public relations campaigns, each function of public relations, and ethics in public relations. Students will be able to implement PR campaigns. |
| Related Sustainable Development Goals | |
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| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Presentation and overview of the course | |
| 2 | Definitions of Public Relations, What is Public Relations? | A. Theaker, The Public Relations Handbook 3rd edition, (New York: Routledge, 2008): 3-31. |
| 3 | The History of Public Relations | F. P. Seitel, The Practice of Public Relations 9th edition, (New Jersey: Pearson, 2004): 25-51. |
| 4 | Public Relations and politics | A. Theaker, The Public Relations Handbook 3rd edition, (New York: Routledge, 2008): 32-47. |
| 5 | Publics, Public Opinion | F. P. Seitel, The Practice of Public Relations9th edition, (New Jersey: Pearson, 2004): 104130. |
| 6 | Midterm | |
| 7 | Public Relations and Management | A. Theaker, The Public Relations Handbook 3rd edition, (New York: Routledge, 2008): 48-65. R. Tench and L. Yeomans, Exploring Public Relations, (Essex: Pearson, 2006): 332354. |
| 8 | Ethics and Social Responsibility | R. Tench and L. Yeomans, Exploring Public Relations, (Essex: Pearson, 2006): 310332. A. Theaker, The Public Relations Handbook 3rd edition, (New York: Routledge, 2008): 131-144. |
| 9 | Media Relations | A. Theaker, The Public Relations Handbook 3rd edition, (New York: Routledge, 2008): 143161. |
| 10 | Planning and Managing Public Relations Campaigns | A. Gregory, Planning and Managing Public Relations Campaigns, 2nd edition, (London: Kogan Page, 2005) |
| 11 | Planning and Managing Public Relations Campaigns | A. Gregory, Planning and Managing Public Relations Campaigns, 2nd edition, (London: Kogan Page, 2005) |
| 12 | Student presentations | |
| 13 | Student presentations | |
| 14 | Student presentations | |
| 15 | Student presentations | - |
| 16 | Review of the Semester | - |
| Course Notes/Textbooks | Gregory, Planning and Managing PR Campaigns: A Strategic Approach, 4th edition, Kogan page, 2015. Fraser P. Seitel (2013). The Practice of Public Relations. 12th Edition, New Jersey: Pearson Prentice Hall |
| Suggested Readings/Materials | - Theaker, A (2008). The Public Relations Handbook. 3rd edition, New York: Routledge. - Theaker, A (2006). Halkla İlişkilerin El Kitabı.İstanbul: Mediacat Yayınları. - Gregory, A. (2005). Planning and Managing Public Relations Campaigns. 2nd edition, London: Kogan Page. - Tench, R. and Yeomans, L. (2006). Exploring Public Relations Essex: Pearson. - Peltekoğlu, F. B. (2012). Halkla İlişkiler Nedir? 7. Baskı İstanbul: Beta - Okay, A. ve Okay, A. (2012). Halkla İlişkiler Kavram, Strateji ve Uygulamaları. İstanbul: Der Yayınları Midterm consists of test and essay type questions about principles of PR. Midterm consists of test and essay type questions about principles of PR. |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 15 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 2 | 40 |
| Presentation / Jury | 1 | 25 |
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 20 |
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 5 | 100 |
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 12 | 1 | 12 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 2 | 15 | |
| Presentation / Jury | 1 | 10 | |
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 25 | |
| Final Exams | |||
| Total | 125 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
